THE EXEC FACTOR
The Exec Factor. The ultimate pop star experience for 300 employees across Europe
3 European cities, 3 weeks, 3 unforgettable events. Watch the video above to see how this internal communications project delivered a company's key messages through an involving and entertaining event.
The Challenge
Devise, produce and deliver a European teambuilding event for 300 employees, to be staged in Paris, Antwerp & Madrid.
The challenge for the guests was to work in the music industry for the day.
- Explore company core values
- Write their own lyrics to a song
- Build effective music project teams
- Record the song
- Concept the style and look for the band launch
- Costume the band members
- Stage the album cover photo shoot
- Design the album cover
- Learn the choreography
- Finally, perform the song live at the evening show
....all in one day.
The Solution
- Produce 21 bespoke backing tracks
- Supply 300 costumes
- Organise European tour logistics
- Develop and deliver mobile recording studios
- Supply team of professional facilitators; music producers, choreographers, vocal coaches, film makers, graphic designers, costumiers
- Format and script final X-factor style show
Delivery
- Final show - production, sound, light and staging
- Live performance from guests
- Celebrity judging panel
- CDs mixed on site ready for evening performance
- Behind the scenes film produced for screening same evening
- DVD and CD box set for all guests
- Gold discs for the winners
Client: Value Retail
This was an amazing event that connected the employees to their company core values in a meaningful and memorable way. Talk to us about how we can create a bespoke event for your company.
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